The Team

Yvonne Parks
Graphic Designer & Publishing Design Specialist

 

ABOUT YVONNE:

Yvonne has been an entrepreneur and artist for over 31 years. An “enthusiastic extrovert” who adores people, she possesses a warm demeanor and a unique ability to connect. This intuitive nature enables Yvonne to swiftly grasp the heart of a project and comprehend her client’s vision with clarity.

PUBLISHING

In 2005, Yvonne founded her graphic & publishing design company, Pear Creative. The company collaborates with publishers to craft books that effectively communicate the author’s content while enhancing sales and marketability. As a consultant, Yvonne provides her expertise to publishers, book printers, authors, and literary coaches.

As a cover designer, Yvonne has created over 3,800 printed books for numerous publishers and authors, with many of her designs featured on the New York Times and Amazon best-seller lists. With over 18 years of experience in the publishing design industry, this remains her forte and area of expertise.

BUSINESS

Beyond publishing, Yvonne boasts experience in branding, identity, and advertising, overseeing the creative aspect of multiple national marketing campaigns. Pear Creative assists businesses in presenting their brand with a clean, fresh, and professional approach. Whether it’s a start-up or a company seeking to revitalize its brand, Pear Creative delivers a look that speaks volumes. Services include logo design, flyers, posters, business cards, ads, social media graphics, and other print or online materials.

POLITICAL CAMPAIGNS

Based in Canada’s capital region, Yvonne has extensive experience in designing for the political arena. She has been a Campaign Branding Director, partnering with a top Canadian political strategist for both provincial and federal campaigns. Yvonne’s expertise spans diverse campaign creative direction, encompassing marketing materials, billboard ads, bulk advertising mailings, national newspaper ads, bus bench/shelter adverts, trade show displays, and more. Notably, she recently led the design efforts for a winning provincial campaign, delivering custom work for 87 candidates across 87 ridings that ultimately secured victory.

 

While there is a growing team of talented professionals who work alongside Yvonne to provide top-of-the-line, high-quality design, and design services, Pear Creative remains a small boutique experience for its clients.

 

Paul DeCock
eBook Developer/Programmer

 

ABOUT EBOOKS

An eBook is a non-editable book that is converted to a digital format to be read on a digital device. An important characteristic that makes ebooks entirely different from just a PDF is that eBooks should be dynamic. (This means that no matter what the size of the screen you’re viewing the eBook on, it will always fit your screen; text will remain formatted, and images and other elements will resize to fit the proportions of the device you’re reading on.)

What many don’t know is HOW these digital formats are created.

Much like a website, eBooks are created using code. So you need more than design skills—you need programming knowledge. (Without it, your beautifully designed book would be converted into nothing more than a plain text document with one font, and no other design elements—and this is hardly an enjoyable reading experience!)  A coder is a professional who understands and writes in programming languages to command a computer or device to perform specific tasks. Just as we have different languages between countries, so does the world of technology. Coders are fluent in at least one of these languages. If you have seen any of Pear Creative’s eBooks, you have seen that they are created to be a replica of your printed book…but this takes someone with extensive knowledge. So…

MEET PAUL:

Paul is a semi-retired software engineer from a Fortune 500 company who resides in North Carolina with his family. He is fluent in DOS, COM, C, C++, Java, Visual Basic, UNIX, DTL, CSS, and HTML. Paul began building ebooks with the aim of creating a better product that would be as close to the printed version as possible—which he found was a rarity in the industry. With an added degree in graphic arts and printing, Paul flawlessly creates fresh and eye-catching books that stand out even amongst the industry’s top best sellers.

As part of the Pear Creative team, Paul utilizes his years of experience to produce some of the most beautiful ebooks on the market today.

 

“I’ll be back for more delicious designs delivered on time with a process that’s fun, engaging, and very rewarding.”

Zane Safrit | Former CEO of Conference Calls Unlimited

 

WHY A PEAR?

Pear Creative was born out of Yvonne’s vision to provide a design experience that goes beyond the ordinary “apples and oranges” offered by many design companies. Seeking to offer something truly refreshing, she found inspiration in our favorite fruit—the pear! Just like this delectable fruit stands out with its unique and distinct appeal, Pear Creative sets itself apart by delivering innovative and captivating graphic design solutions. With a blend of creativity and expertise, Pear Creative brings a fresh perspective to every project, ensuring a delightful and exceptional experience for clients.

WHAT IS “CREATIVE”?

In the context of business collateral, the term “creative” refers to the visual and design elements that are used to represent a company’s brand and convey its messaging. These creative elements can include various marketing materials such as logos, business cards, brochures, flyers, posters, banners, social media graphics, and more. The goal of these creative assets is to capture the attention of the target audience, convey the brand’s values and personality, and leave a lasting impression. Effective creative collateral plays a significant role in building brand recognition, fostering customer engagement, and ultimately driving business success.