book cover design workshops

FOR AUTHORS AND PUBLISHERS

Yvonne has been a professional in the publishing industry since 2005, but before that she was a teacher and communicator for 12 years. Add these two careers together, sprinkle in some humor, and you get a fascinating and entertaining workshop for your conference or author gathering.

Yvonne has an informative, fun, and down-to-earth teaching style that will simplify the complicated world of cover design by teaching:

• • What parts of the process can you do yourself?
  • How does design help market your book?
  • How can I tell good design from bad design?
  • What is the purpose of a book's cover anyway?
  • What makes a good cover design?
    • What are some pitfalls to avoid?
  • How do you sell to different age demographics?
    • What are they each looking for?
  • Why are fonts so important?
    • What are the rules about working with them?
      • Are they free?
  • Do I need an author photo?
  • What's the difference between a general graphic designer and a book cover designer?
    • How do you find an experienced publishing designer?
    • What are the things you should be asking your designer before hiring them?
      • How can you tell if they are truly knowledgable about publishing?
  • How to understand the 'design speak' your printer uses when asking for files.
  • What (in a nutshell) are all these Adobe design programs, and how are they used?
  • and much more!